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We have seen major innovations not happen although we knew they were best.  A value chain approach enables innovation to flow.


The value chain focuses on aligning raw material supplier, converter, distributor, retailer, consumer and post-consumer environments for a sustainable competitive advantage.  

Dr. Sand’s value chain approach is holistic.  Her ability to focus on rapid solutions involving primarily raw packaging material - packaging converter - consumer products company interfaces is a cornerstone of her work.  And this connects with a Dr Sand's belief that a sustainable competitive advantage is best achieved using the value chain.  Dr Sand's 2010 book The Packaging Value Chain can be ordered from DesTech publishing or amazon.


Value Chain Approach
Appy the Value Chain
Value Chain Applications

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