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We have seen major innovations not happen although we knew they were best.  A value chain approach enables innovation to flow.

The value chain focuses on aligning raw material supplier, converter, distributor, retailer, consumer and post-consumer environments for a sustainable competitive advantage.  

Ability to focus on rapid solutions involving primarily raw packaging material - packaging converter - consumer products company interfaces is a cornerstone of our work. 

And this connects with a Dr Sand's experience that a sustainable competitive advantage is best achieved using the value chain and shared value.  

Dr Sand's 2010 book The Packaging Value Chain can be ordered from DesTech publishing or amazon.



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