Hamburger Helper, kitchen mainstay since the ’70s, looks to stay relevant with help of local innovation center
​​by SHANZEH AHMAD​

Packaging Topic Brief:

• Dr Claire Sand from PTR was interviewed for this article given her expertise in food packaging.
• Eagle Foods invested in an innovation center to develop new flavors and update packaging of Hamburger Helper to address a shift in consumer preferences driven by a desire for less processing in favor of fresher ingredients.
  
• Consumers are increasingly interested in transparency around the ingredients in packaged foods, with fresh ingredients being a selling point.
• Packaging has been improved with better oxygen and water vapor barriers to deliver a fresher product to consumers. 

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This content is related to food packaging including:​​

1. Oxygen Barriers
2. Water Vapor Barries
   
3. Packaging material science

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• Barriers 
  
• Ingredients
• Consumer Views, Trends, and Testing of Packaging (Sustainable)​​

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